Assessment 2B (3-Post Modern Styles)

Through the history of music videos from the early 30's to the post-modern era which it is currently in terms of today, there has been a development of post-modern styles that is used with the different music videos so it can be more interesting to watch for the audience rather than making it boring and genetic to see so I am going to be talking about parody, allusion, animation, hypereailty, partiche and homage and giving examples of each one.      

Parody

The true definition of the word Parody is where people makes a video where it is exaggerating of what is been heard and seen within the original music video so what people do to make these types of video is change the lyrics and make it more laughable for the audience since it is meant to be for comedy.

Homage

Homage is when the artist who is making a music video to promote their image, they are paying tribute the original artist or the influences who helped the new artist to craft their sound in an respectful matter and this can be done by the use of props, mise-en-scene or even the different camera shots that is seen. An example that an music video that has the use of homage is Thirty Seconds to Mars' song of The Kill where they are performing in an hotel which it looks all most like the one in the Horror classic film of The Shining which it starred Jack Nicholson.

Allusion

The word of Allusion is an convention of a music video where it is referring to a piece of text, place, person or even event in general although it can be discreet or obvious that it gets seen within the video so an example of music video that uses the allusion (convention) is Micheal Jackson's song of They Don't Care About Us which it was off his album of HIStory, Past, Present and Future, Book 1 where it is showing the past in terms of history and refers to different cultures as well.

Animation

Definition of Animation is where it is displaying pictures or frames are being seen within the music video where Digital is most common thing that is used although there is use of stop-motion so it makes the artist's video more abstract in a way so it becomes more interesting for the audience to watch rather than getting bored quickly. It does not require the production crew to use the camera or even 

Hyper-reality

The definition of hyper-reality is where the artist is portraying a fake image within the music video with the background, location and setting as well so the audience will create an relationship with the artist and it is showing the visualization of it as well. An example of a music video that has a use of hyper-reality is T.I's song of Whatever You Like where there is young woman who is serving within the fast food restaurant where she meets the artist which he gives her his phone number and she starts to dream of what type of lifestyle she would live if she did lived with the artist.

  

Pastiche

Partsiche is when the artist is coping someone's else style that they created before new artist did so it can be remembered by the audience because they will know the name of the original song was done rather than the new artist itself because they didn't create the style itself so in a way, they do not mock or make fun of certain technique that was done in the past. An example of Partiche music video is Miley Cyrus's Wrecking Ball where there was a long close up of her lip-snycing the song although this was before by Sinead O Connor in her song Nothing Compare back in 1992.