Task 1B and 1C
Contractual
An contractual brief is where it does involve a brief being signed into an agreement by the party within the media company so they will have to complete the objectives that are set within the brief with a deadline and set budget given to them as well.
Advantage: The main advantage of having an contractual brief that the party will need to make sure that they will get into action on a daily basis so it does avoid being hold-on of what needs to be done before the deadline.
Disadvantage: A disadvantage of having to work with an contractual brief is when after it is signed by the party who have given objectives within the brief by the company, you cannot not change your mind of not doing it because the party has signed off the brief from the company.
Negotiated
The definition term of this type of brief which is negotiated is where two companies have to come into an agreement upon the brief of the project that has been set to them through the objectives which they need to achieve so this allow input from both sides of what needs to be done before the deadline.
Advantage: An advantage of having to work with a negotiated brief is that it does allow more than two companies to work together on the same project by making the correct decisions of what needs to be done before coming into a agreement.
Disadvantage: An disadvantage of this type of brief is that you can discuss about what needs to be done through the objective that is set through the brief which is given to them but they could miss out on the deadline.
Link:
Formal
For this type of brief which it is Formal, it does mean that there is a contract is given to the party within the company to work on which it does show the different rules and regulations within the brief so the client will need to follow it closely.
Advantage: An advantage of having this brief is that, it is very detailed and very easy to read since it does contain the information of what needs to be done within the brief before the deadline window comes into place.
Disadvantage: Main disadvantage of having this type of brief is that some of the information within the brief is not really needed at all.
Example of formal brief:
Link: https://www.slideshare.net/ErikaRawrr/formal-brief-12845903
Informal
The term of an informal brief, it is where there is a use of verbal settlement between the two parties where it does not involve any documentation during the process of coming into an agreement so there is no set date at all.
Advantage: An advantage of having this type of brief is that, it is very quick and practical compared to the formal brief because it is not very complicated at all so this type of brief can be changed anytime.
Disadvantage: The main disadvantage of this type of brief is when the two parties are having discussion every week, all of the work can become unorganized and may not go to plan at all because they do not have a contract with them so it becomes very risky for both parties between the two companies.
Example of an informal brief:
Commission
The definition of a commission brief is where an larger company hires a smaller company to work with them in terms of making a new product but it does involve an negotiation between the two and coming into agreement so the new product does get used by the larger company also in return, the smaller company does get paid for their contribution of making of the product although they will give the ready-made to the larger company who have commissioned the brief to them and may be given to the external client.
Advantages: The advantages of having this type of brief is that it can give the smaller company the experience of working with a smaller company and could end up getting money from the larger company for doing something that the party mostly enjoying by making new products.
Disadvantages: The main disadvantage of this is the smaller company who they do not have a role over the product since they do not get the rights to it so the larger company owns it since they are selling it to the public which they can make profit.
Example: http://campus.medway.ac.uk/files/artcommission/Artist%20Brief.pdf
Tender
For a term of this type of brief which is Tender, it is where the client within the company publishs an advertisement of what is required of the project which it will get seen by other companies who are involved can see it so then, the brief is made by the other production companies where it does come with a: proposal, budget and then it gets pitched to the main client so he/she can pick the most suitable for them and then the project gets handed to one company who was more convincing and appealing.
Advantage: An advantage of using this type of brief which is Tender, it does give a variety of options for the company to choose one production company who had the more convincing and appealing brief.
Disadvantage: An disadvantage of this is that the client may not pick the best option from the company who have given their own proposal and budget within their brief of the project although it will take time to work on if they get picked.
Example: http://www.marketingmanchester.com/media/44947/filming%20tender%20brief.pdf
Co-operative brief
For this type of brief which is Co-operative is where two or even more companies are working together on one project so in order, they are able to complete it before the deadline comes into place but the brief has no relevance to our project. Although if there was any disagreements between the two parties, then they would need to get an negotiated brief to discuss about what is best for the project come into agreement so it does fix the issues much more quickly since they cannot miss the deadline at all.
Advantage: One advantage of having to work with an co-operative brief is that one or even more companies have different sets of skills available and can help each other to complete the project much more quickly.
Disadvantage: The disadvantage of using this brief is that the parties who are involved with the project in terms of making of the product could have different ideas which it could cause clashes of disagreement so they will need to discuss out by getting an negotiated brief so they can move forward with the project since they will meet the deadline.
Example: https://www.wetafx.co.nz/about
Competition
The definition of using an competition brief is where all of the parties have to complete against each other since it has been available by the company who want them to enter the competition so they can choose the most suitable product since it needs to be judged of who has the best one but for the entry of your product, it is free of charge as the company who has promoted the competition have to pay the winning party of their product.
Advantage: The main advantage of a competition brief is that, the party who is taking place within the competition that the company has set will get picked for the most suitable product which does include money as well.
Disadvantage: A disadvantage of this brief is all of the others who have entered the competition to win for the most suitable product may not get picked at all and will miss out.
Example: http://www.bfxfestival.com/competition/competition-briefs
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