For
the task of 2B, I am going to be my individual contribution of this
within the group as an article because, the other groups including us
had met the client for the first time which we had asked different
questions that we were concerned about so the client did give us
feedback about it. For my group, I am going to be answering the
questions of three and four which are about the constraints and
amendments to the final product.
Consultation with client* (questions you had about the brief & client’s response) (Lawrence)
We had a meeting with the client on Tuesday 30th march 2017 in order to discuss information regarding the brief that was set for us. It is important to consult with the client because by doing so, you will be able to know how creative you can be whilst keeping to the clients preferences. It is also important to consult with the client because that way you will be able to discuss the brief and the ideas within the brief. You will also be able to acquire information regarding what the client wants to see in the project. The client's name was David Pearson and we had to sit in our production teams to negotiate with the client in terms of what he wanted specifically and how creative we could be with these idents. We negotiated the fact that the idents could not be seasonal because there was no snow for winter, not enough sun for summer and no red leaves for autumn. So the client agreed that these idents don’t have to be seasonal anymore given the limitation. Our second concern with the brief was the duration because we thought that it would be better if the duration could be shorter because our idents didn’t last as long as 30 seconds but our ideas were imaginative so therefore, we thought it would be a good idea to shorten the duration.
Degree of discretion in interpreting brief*; (nature or demands of the brief that were negotiated, what the experience was like, how free or limited are you to use discretion in your ideas - brand identity, colours, satisfying client’s stakeholders etc) (Lawrence)
There must be a degree of discretion in terms of negotiating with the client because it will allow you think about what the client wants along with how creative you want to be. If we bypass the boundary of how much we can be creative, then there is too much discretion which will lead to the brief being unfulfilled. We must take the client's expectations into consideration whilst thinking about how creative we can be in creating this project. Like for example: During the negotiation process, there is always a degree of discretion with the client which means how creative we can be as long as we take the client’s ideas and suggestions into account in other words, David Pearson stated that we didn’t have to use only white and purple in our idents we could use a variety of colours but he wants to keep the colour scheme of the logo. He also stated that he wanted stakeholders, students, and the parents to perceive the college as formal so that limited the extent of our creativity since most of our ideas were formal but they weren’t engaging enough to entertain the target audience and fulfil the brief.
Constraints (legal, ethical, regulatory)*; (Copyright, use of under 18s in the video, discrimination of ethnicity, gender, religious belief) (Daniel Storey)
When it does come to the legal constraints, it needs to be under consideration of when making the media products because it is going to be distributed onto the video steaming service YouTube for the channel of CTK although the final products will need to be suitable for the intended target audience. Although in the media industry, there are many other regulations and laws that are put into place as well like for example: in terms of the ethical constraints and issues, we needed to make sure that as a group that the ideas wasn't offending and discriminating other people's background, gender and their religious belief.
In terms of copyright when it does comes to making these media products for the client, it is very important that it doesn't have material in which we didn't get any permission at all as it could get an copyright strike on one of the videos if it was uploaded onto YouTube so in order to avoid this, we need to show proof that the group has got permission to use that particular material like for example: in the suite of idents, we need to use the same free royalty soundtrack throughout the four idents.
For the actors that are going to be appearing in our suite of idents, they will need to sign release form to say that we have got permission for them to be part of the video in which, the videos are going to be put onto the YouTube Channel of CTK since if we didn't get any permission then it is breaking the legal terms and not only that, we need to make sure that the actors are at an suitable age. According to the 'The Children Performance and Activities Regulation Act', there should not be any underage teenagers since it actually could bring up stereotypes since as an production team it is our responsibility to making sure that the final product does meet the terms of the brief that was set for us.
Amendments to the proposed final product (Daniel Storey)
When it making the final product, we need to make sure the ideas and themes does work in a way in which, it does create an sense of having an better package for the suite of idents because it does meet the demands within the brief and deadline as well but when it comes to the stages, the product could look different once we upload it onto the YouTube channel of CTK so we would need to inform the client of what has happened and see if he does agree with it.
Amendments to budget*; (James White)
When we spoke to our client, there were questions that our production team wanted to raise during the initial meeting about any types of amendments that we wanted to make to the original budgets. The original budget that was given out to us was for a maximum of £50, we wanted to make a few smaller adjustments, we wanted to increase the budget slightly, this was in case we did not manage to hand the work in time for the deadline, however, a demand or suggestion such as this was not verified, this is because we must complete the work on time and must work to the deadline that was originally set for us. We wanted to also change the budget slightly because we thought that travel costs would put a major dent in to the budget, if we were to get the trains, however, as we discovered now we will not be using this type of transport regularly, we wouldn't need to increase the budget, however, we will be spending the budget mainly on props to fit in to the idea for the suite of idents that we have, also lunch on the days that we are out, will be used as money taken from the original budget we have provided for us.
Amendments to conditions; (Rosie)
As a group we all had to read the brief carefully to make sure we fully understood the requirements for the suite of idents. When speaking with the client we discussed the amendments needed to make the process better for example a longer deadline enabling us to get it down to the best of our ability and the high standard that is expected. By changing the conditions to our final product this will have an effect on the final outcome. For instance if the client was to perhaps change the target audience for the product then we will need to change some of the conditions such as location to meet the standards. This will also have an effect on the production team as it means more time will be needed to work on the project. However, the company are able to avoid this by better communication with the client or they can get a signature to say that the product once completed cannot be changed.
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