Task 1B and 1C (Unit 5: Working to a brief and Unit 32: Ident Production)

For these two tasks of 1B and 1C, I am going to be individually writing 100 words about the different types of briefs and the advantages and disadvantages by providing examples at the same time.

Task 1B and 1C

Contractual

An contractual brief is where it does involve a brief being signed into an agreement by the party within the media company so they will have to complete the objectives that are set within the brief with a deadline and set budget given to them as well.

Advantage: The main advantage of having an contractual brief that the party will need to make sure that they will get into action on a daily basis so it does avoid being hold-on of what needs to be done before the deadline.

Disadvantage: A disadvantage of having to work with an contractual brief is when after it is signed by the party who have given objectives within the brief by the company, you cannot not change your mind of not doing it because the party has signed off the brief from the company.

Negotiated

The definition term of this type of brief which is negotiated is where two companies have to come into an agreement upon the brief of the project that has been set to them through the objectives which they need to achieve so this allow input from both sides of what needs to be done before the deadline.

Advantage: An advantage of having to work with a negotiated brief is that it does allow more than two companies to work together on the same project by making the correct decisions of what needs to be done before coming into a agreement.

Disadvantage: An disadvantage of this type of brief is that you can discuss about what needs to be done through the objective that is set through the brief which is given to them but they could miss out on the deadline.

Link:

Formal

For this type of brief which it is Formal, it does mean that there is a contract is given to the party within the company to work on which it does show the different rules and regulations within the brief so the client will need to follow it closely.

Advantage: An advantage of having this brief is that, it is very detailed and very easy to read since it does contain the information of what needs to be done within the brief before the deadline window comes into place.   

Disadvantage: Main disadvantage of having this type of brief is that some of the information within the brief is not really needed at all.

Example of formal brief:

Link: https://www.slideshare.net/ErikaRawrr/formal-brief-12845903

Informal

The term of an informal brief, it is where there is a use of verbal settlement between the two parties where it does not involve any documentation during the process of coming into an agreement so there is no set date at all.

Advantage: An advantage of having this type of brief is that, it is very quick and practical compared to the formal brief because it is not very complicated at all so this type of brief can be changed anytime. 

Disadvantage: The main disadvantage of this type of brief is when the two parties are having discussion every week, all of the work can become unorganized and may not go to plan at all because they do not have a contract with them so it becomes very risky for both parties between the two companies.  

Example of an informal brief:

https://www.slideshare.net/elliotnjones/informal-brief (Link)

Commission

The definition of a commission brief is where an larger company hires a smaller company to work with them in terms of making a new product but it does involve an negotiation between the two and coming into agreement so the new product does get used by the larger company also in return, the smaller company does get paid for their contribution of making of the product although they will give the ready-made to the larger company who have commissioned the brief to them and may be given to the external client.

Advantages: The advantages of having this type of brief is that it can give the smaller company the experience of working with a smaller company and could end up getting money from the larger company for doing something that the party mostly enjoying by making new products.

Disadvantages: The main disadvantage of this is the smaller company who they do not have a role over the product since they do not get the rights to it so the larger company owns it since they are selling it to the public which they can make profit.

Example: http://campus.medway.ac.uk/files/artcommission/Artist%20Brief.pdf

Tender

For a term of this type of brief which is Tender, it is where the client within the company publishs an advertisement of what is required of the project which it will get seen by other companies who are involved can see it so then, the brief is made by the other production companies where it does come with a: proposal, budget and then it gets pitched to the main client so he/she can pick the most suitable for them and then the project gets handed to one company who was more convincing and appealing.

Advantage: An advantage of using this type of brief which is Tender, it does give a variety of options for the company to choose one production company who had the more convincing and appealing brief.

Disadvantage: An disadvantage of this is that the client may not pick the best option from the company who have given their own proposal and budget within their brief of the project although it will take time to work on if they get picked.

Example: http://www.marketingmanchester.com/media/44947/filming%20tender%20brief.pdf

Co-operative brief

For this type of brief which is Co-operative is where two or even more companies are working together on one project so in order, they are able to complete it before the deadline comes into place but the brief has no relevance to our project. Although if there was any disagreements between the two parties, then they would need to get an negotiated brief to discuss about what is best for the project come into agreement so it does fix the issues much more quickly since they cannot miss the deadline at all.

Advantage: One advantage of having to work with an co-operative brief is that one or even more companies have different sets of skills available and can help each other to complete the project much more quickly. 

Disadvantage: The disadvantage of using this brief is that the parties who are involved with the project in terms of making of the product could have different ideas which it could cause clashes of disagreement so they will need to discuss out by getting an negotiated brief so they can move forward with the project since they will meet the deadline.

Example: https://www.wetafx.co.nz/about

Competition

The definition of using an competition brief is where all of the parties have to complete against each other since it has been available by the company who want them to enter the competition so they can choose the most suitable product since it needs to be judged of who has the best one but for the entry of your product, it is free of charge as the company who has promoted the competition have to pay the winning party of their product.

Advantage: The main advantage of a competition brief is that, the party who is taking place within the competition that the company has set will get picked for the most suitable product which does include money as well.

Disadvantage: A disadvantage of this brief is all of the others who have entered the competition to win for the most suitable product may not get picked at all and will miss out.

Example: http://www.bfxfestival.com/competition/competition-briefs

Suite of Idents for The Grid (Gaming Channel)

Street Fighter

Over and Under

TIE

Gladiators

Task 2A: Vlog and annotation of Music Video Brief

Unit 29: Music Video Production (Brief) from Daniel-Storey 

Video

 

Task 3C: How to Design an Suite of Idents (Group)

3c) Mind map out in groups of 4 – look for similarities and differences. Write a conclusion comparing and assess - ‘How to Design a Suite of Idents” explaining the key requirements for designing a successful/effective Ident as a Youtube Instructional Video. Each student takes 1 aspect.

Rosie's part

i. What is the theme of the suite is?
ii. How/why the theme appeals to the viewers? 

 
The theme for BBC One is circles where each ident is seen to have the formation of a circle similarly to the BBC three ident where they have Incorporated the world which is the shape of a circle. Making them both very creative and imaginative. However the difference between the two is that the ident for BBC three is animation and BBC one is not. The is also another similarity between the BBC one idents and the ident from Sky sports this is because they both have the theme of britishness in common, seen in the colours of red, white and blue which makes the British flag however the idents of BBC one doesnt include these colours but show britishness through their locations that are within the London area inferring that their channel is British related. The suite of idents for film four involves the most differences from the rest as their theme for their idents is historical, also their idents include short clips of programmes from their channel making their idents short films for the audience to get an understanding of what the content of their channel is.Whereas the other idents dont this in their idents. The idents from BBC three and BBC one have many aspects in common as they are from the same company they also have the same target audience of young people, even thought the target audience from BBC one ranges from 21-40. Young people are interested in watching both channels as they have the interests for young people who enjoy entertainment such as drama shows but also sports like football.   

Lawrence's Part

iii. How they have used the same theme in different ways to create Brand Loyalty?
iv. Explain whenther, how and why the idents are information-led or entertainment led?

Each channel uses the same theme in their suite of idents for instance the theme BBC's suite of idents contain circles which represents the world. Also, it represents that Britian is one of the most multicultural places in the world. BBC creates brand loyalty through the concept of circles which represents the world and their idents involve people from different countries not just Britain which suggests that they are accepting of all races. Therefore, the viewers would respect their openness to different cultures and encourage them to watch their channel. BBC one's suite of idents is entertainment-led given the dogs running around in circles in a field and jumping over hurdles. In addition, there was no information being provided on screen nor was there a voice over, just logo being introduced at the end.

Film 4's nostalgic theme has been consistent throughout the suite of idents. The only thing that changes in each ident is the location and those locations are similar to that of famous movies in the 1980's. What remains the same in each one is the digitally reinvented celluloid film strip transition to maintain their identity. Film 4 encourages brand loyalty because upon watching that ident the audience would develop the tendency to watch their channel more which would increase in viewing figures. Film 4 is information-led due to the voice over but the on screen visuals provide you with information of what will be aired next.

BBC Three creates brand loyalty given that their suite is consistently using circles compared to BBC One. However their concept is Threeworld which involves a much younger audience given the use of animation in their idents. The theme is consistent in their suite of idents and they have succeeded in creating brand loyalty because the idents reflect the company's identity and it has been done so well with the use of animation to entertain the viewers and that would want to make them watch BBC three. The visuals of the suite of idents make it an entertainment-led ident given the vibrant colour and the animation. however there is information being provided in the form of the voiceover but visuals are there to help the viewer relax whilst preparing them for whats coming up next.

Sky sports theme is consistent in their suite of idents and it is successful in creating brand loyalty because each of their idents contain live footage of football teams playing and other sports. This will encourage sports fans to watch their channel to see their favourite team play. It's like the ident is advertising their identity to the viewers which would convince them to go see the game live. Sky sports is entertainment led given that they are advertising sports using live footage to engage the viewers. However they only provide information on the upcoming matches but it still predominantly entertainment-led due to the transitions of one sport to another through mini screens.

My part

v.  Are the idents intended to be used at a particular time of day?
vi. Are idents intended to be used at a particular time of year? 

In conclusion, I do believe that it is very important when it comes to having an suite of idents for the broadcaster because they need to consider the time of day of when the content is going to be shown to the audience since the idents are meant to interpret this in a way. So this does help the audience gain a greater understanding of how the schedule works during the day like for example: for the Film4 ident, they start showing content during the evening so this does mean that the broadcaster is going to be showing more adult films who are 18+ rather than children since it will be unsuitable for them to watch at all due to the end of watershed hours where it is set during the day. 

James' part

vii. What does the suite convey about the channel-what meaning?
viii. How effective the design of the suite is in communicating visual information to a non-visual audience; appealing to a target audience and the audience appreciating of desired tone?

The suite of idents for the four channels, which are film 4, BBC1, BBC 3 and sky sports all convey and express their brand identity in similar ways, however they do have certain aspects which are opposite to others. For instance both the sky sports and the BBC 3 are both carrying out a more well known styled and conventional aspect. This is because both idents are more available to all of the audience that want to watch it, as they grip the viewers with the music choice and the creativity of the colours used and the voice overs used,  as the sky sport ls idents use the same colors as the British flag, helping them gain more viewers by seeming patriotic. As for the other idents used for BBC1 and film 4, BBC1 much more formal along with film 4 which are both more formal, however, the main link that is similar between them all is that they are all information led, as there is a voice over explaining the events and what is happening and being shown next.

ix. Assess-how effective the design of the suite is (Typography, Pace, Density of Information, Brand Identify)? (My part)


In conclusion, I do agree that typography, pace, density of information and brand identify do set the design of the suite of idents mainly because the designers focues on making sure the idents keeps the attention and tries to appeal to the target audience although it has aspects that needs to be followed in a way. Through what my team found in their research for design of the suite of idents, it is important that they target the audience since it is trying to sell and advertise to the audience in terms of what content is going to be seen on the channel so they will stay on and watch the channel more rather than switching off from the channel like for example: the suite of idents of BBC One, BBC Three, Film 4 and Sky Sports have a way to draw in the audience.

Task 3C: Moodboard

Task 3C

Key of the colours: Blue (Myself), Black (Lawrence), Yellow (Rosie) and Red (James)

Task 3B: Analysis of Suite of Idents

For this task, I am going to be analysis a suite of idents for the channel BBC Three that was released back in 2008 which it is going to be a case study of researching and explaining how and why a suite of idents might be designed with an reasoning.

i.  What the theme of the suite is

In terms of the theme of the suite of idents by the channel of BBC Three that were released back in 2008 are 'Threeworld' mainly because it is trying to target at a particular audience which is the core youths who are between the age of 16-34 year old.

ii.  How/why the theme appeals to the viewers (e.g. creating a particular tone to target a particular audience type)

The main reason why the theme of these BBC Three idents of intro and outro is appealing to the target audience of youths who are the viewers on the television mainly because it is creating a particular tone that is youthful and modern for them in a way.

 iii. How they have used the same theme in different ways to create Brand Loyalty

For the theme of 'threeworld' of BBC Three's 2008 idents, it does create brand loyalty as the broadcasters need to keep the continuity going so the audience will be able to identify the channel easier but if they had different idents that wasn't relating to the channel, then it would impossible for the target audience to identify the channel.

 iv.  Explain whether, how and why the idents are information-led or entertainment led

The suite of idents for the BBC Three, it does have a use of entertainment-led mainly because that it has animation that is being used rather than the use of recorded real-life footage as the audience is young and do not want to be bombard of information that the broadcaster could tell them about what is going to happen next (the name of the next programme) as this could bore them out and possibly switch off from the channel since they have short attention spans although there is a use of information-led being told through a voiceover that tells the audience of what programme is going to be shown next on the channel.

v.  Are the idents intended to be used at a particular time of day?

I would say that these suite of idents for the channel BBC Three is used for the evening as the target audience of youths will be at home from education of study for most of the day and would want to watch something that is entertaining to them rather than being bored through the very formal programme which are shown on the television.

vi.  Are idents intended to be used at a particular time of year?

All of these idents are intended to be used for the whole year but during the evening of the day mainly because the channel does not re-brand themselves in a way that it has Christmas programmes being shown to the audience instead since the channel normally shows entertainment, comedy and factual programmes.  

vii.  What does the suite convey about the channel's Brand Identity – what meaning?

For the suite of idents that was created for the channel of BBC Three around the theme of 'Three-world', it is creating brand identity through three types which are: colour, typography and logo so I am going to explaining my reasons for this:

Typography: In terms of the typography, the word of 'three' is in lower case which it is telling the audience that the channel is very informal rather than formal channel like BBC One, Two and Four that were in capitals before it was changed although those channels are targeting at a different audience.

Colour: For the colour of the wording of 'three', it is covered in pink while the rest of it is in purple  which it is seen in the suite of idents for the channel of BBC Three mainly because it is very eye-catching and vibrant so it is easier to get the audience's (viewer's) attention which could allow them to stay with the channel and watch it again.

Logo: Normally with the BBC (British Broadcasting Corporation), you will see it in the middle due to the audience knowing the circles' ident with the channel of BBC One but it is seen on the right-hand side although with BBC Logo, it tells the audience that they own this channel in a way. 

viii.  How effective the design of the suite is in communicating (Visual information to a non-visual audience, appealing to a target audience; and the audience appreciating of desired tone)

I would say that the design of the suite of idents for the channel BBC Three is very effective in terms of communicating the right tone for the target audience because it is giving off an feeling that they can described in their own words but I would describe the tone of this channel is modern and youthful.

ix. Assess - How effective the design of the suite is (Typography, Pace, Density of Information, Brand Identity)

For this final question, I would say that the design of the suite of idents for the channel of BBC Three was effective because the use of Typography, Pace, Density of Information and Brand Identify was used correctly in a way that it is targeting the right type of audience who are going to be watching the channel on television.

x. Duration of each suite of idents last?

In terms of the duration of each suite of idents lasts for the channel BBC Three, it lasts for 20 seconds long for each one because normally, an ident is meant to last for 30 seconds long.

Links:

http://theident.gallery/player.php?id=BBC3-2008-ID-4 (Intro)

http://theident.gallery/player.php?id=BBC3-2008-ID-1 (Outro)

Feedback for Unit 29: Music Video sheet