In terms the genre of electronic music which our track is in general when we are about to shoot the music video, it will be On-Trend with the genre because we do not want to mislead the audience by making a video that is not relating to the particular type of music which the artist makes for their type of audience. So I am going to be looking at the different competitor's example of music videos for whom the artist and the production crew have been made for their audience so they can see what is commonly used today.
Kavinsky: Odd Look
The first example that I am going to be analysing in terms of the on-trend in electronic music is Kavinsky's Odd Look. For what that I can see in this video is that is no performance-based happening in terms of the artist appearing in the video and lip-syncing the track at all which it is common convention that is seen in different music videos of different genres of music that is artist is making for the audience but in terms of what I have seen in this video is that, there is a narrative-based story being told here within this video where this man who has superpowers saves this girl from distress from a group of men in a local bar. I do believe that it is convention of electronic music as it looks more abstract in a way that it is showing the audience that the artist is trying to be more creative rather than having an box-standard music video for the audience to see.
James Blake: Overgrown
The second example of a electronic music video is James Blake's Overgrown. From what I have seen in this video, it is that there is a good use of low key lighting within this video when it comes to the visuals of the music video because it is allowing to see the character's darker side more rather than lighter side of him/her that is seen in the visuals. As a group, the director wants to use low-key lighting within our music video that we are going to be making for the unsigned artist soon enough after we moved on from the pre-production stage because we are going to show the character's ego of dark and later on into the video, it will get lighter.
Although in this video, there is one person playing as a character when the audience are looking at the visuals of what is happening in which it is trying to convey different emotions and having long thoughts at the same time because electronic music is meant be reflective so in our music video, we have one character who will go through different emotions of being angry and frustrated to being happy towards the end.
SBTRKT: Trials of The Past
With the editing of the video, they manage to keep the editing as long as possible so there is longer shots being shown through the visuals so the audience can see this because it is slower and adding the use of slow motion in the post-production stage when the crew were making this, it allowed the video to be abstract and more interesting to look at so it adds more focus although we are intending to have some slow motion shots of the artist because our track from the unsigned artist is mid-tempo so it is medium paced compared to the video that I am talking about which is also medium-paced as well.
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