For this task of 3B of the assessment, I had to create to 10 second test footage of the song that we are using from the unsigned artist which my one is D_MajorUK's Go Hard off his eight track EP of A Dawn Of New Era where I have the use of Chroma Key (Green Screen) and effects within it so it looks like an Hip-Hop video but I am doing it in an guide of doing this.
So the first part that I did was filmed of myself being filmed in the green screen lip-syncing of the song of Go Hard by the unsigned artist of D_MajorUK for whom I found on the audio steaming service of Soundcloud which our group filmed one shot of an close-up and another one of myself to the side while doing this, the lighting within the green screen had to be correct in terms of lighting myself being away from the green background as it will prevent any shadows from being seen when I look back on the footage on the editing software of Final Cut Pro 10.
After putting the actual song and the footage onto the editing software of Final Cut Pro, I had to edit the song down to 13 second to get the intro of it but with the footage, there is was a problem with it which was that the microphone wasn't on because the group didn't realize this at the time during the filming in the green screen. The reason we needed the microphone on was because I will be able to remember where to put the lip-syncing parts with the actual song of Go Hard so I had to edit it to match with the song so for next time, our group will need to make sure that the microphone is on before start filming.
With the editing of matching the lip-syncing footage with the actual song of Go Hard by the unsigned artist of D_Major UK done, the next thing that I added the effect of Keyer that can be found on Final Cut Pro because I will be able to add stock footage from Shutterstock to the background so it makes the use of green screen more effective which after doing this, I went on Shutterstock to find the suitable stock footage that fits the genre of the song which is Hip-Hop. Next thing that I did that was done was added is Color Correction in terms of the Saturation and Exposure in the three pieces of footage of lip-syncing parts so it matches with the background of stock footage and looks like an Hip-Hip music video rather than it being dull for the green screen being ineffective but not only that, I also added another effect on the editing software of Final Cut Pro called Gaussian because it will make myself look like that I am actually there and making sure that I am not blurred out in a way where I turned it down to 1.82 which it was the amount.
For the stock footage, I had used the effect of Focus because it allows to give a better of depth of field within the background and it is better to look at in terms of the green screen so it does not look bad and poor but I also added the use of color correction of Saturation and Exposure to make it look more realistic to the genre of music where it is Hip-hop.
Conclusion
For the conclusion of this How to Guide of using the green screen and effects on Final Cut Pro 10 to create an 10 second video of the lip-syncing of the track 'Go Hard', I do truly believe that I used the effects and green screen effectively to make the video look like the genre of Hip-Hop because it looks more realistic in a way rather than using the green screen and effects ineffectively but there was another effect that I could have used to make it look better was 50's TV or in another words Black and White so it can be more interesting to look at and fit the genre of Hip-Hop more.
Assessment 3C
For this task 3C (iii) of the assessment, I am going to be looking describing the use of Chroma Key & Effects in terms of why it is used in the Music Video Production of the benefits and negatives of it while looking at the music videos that famous artists have used in an effective or ineffectively ways.
The definition of Chroma Key is an special effect that is mainly in the post-production stage where you can replace the original image that is being seen in the video which is the green screen and having an footage that the production crew has filmed like for example: an Location in London that is being filmed and going to be used in an music video, so you can add this piece of footage as a background to make easier for them as it is cheaper of doing this but not only that, it will interpret the track through the visuals and the lyrics in which the video is being seen by the audience but in way, the artist is creating an hyper-real world to show that they are creative and artistic rather than making an standard music video with the normal conventions that is seen today.
When it comes to the effects that is normally found on editing software of Final Cut Pro, it is a good idea to use them in an effective way because depending on the type of genre that yourself and the production are making an music video for the artist, it is important to find the right effect and transitions to match the genre of the song like for example: if I was making an Hip-Hop Music Video, the possible effects that I could use on Final Cut is Focus, Saturation and Exposure (Color Correction) and Gaussian to create an realistic video but has to depend on the type of location that you used.
After explaining what is and the purpose of Chroma Key and the effects that you can use on Final Cut Pro, I am going to be looking at two music videos that has good or bad use of the green screen and effects with the reasons why:
Micheal Jackson: Don't Stop Till You Get Enough
An example of a music video that has a good use of Chroma Key and effects is Micheal Jackson's 1979 single of Don't Stop Till You Get Enough where it is off his fifth studio album of Off The Wall which the genre of the single is Disco/Funk but the reason why the green screen (Chroma Key) and effects were being used throughout this music video is because it is matching with one of the Goodwin's 6 features which is music and visuals rather than the lyrics because the background is changing throughout the video since the track sounds groovy so it matches with it so the video more abstract so the artist is creative and artistic in a way. After this music video of Don't Stop Till You Get Enough by Micheal Jackson was shown on television in 1979, this was the beginning of green screen of being used from different artists in their videos although some of it were good but there was bad ones as well.
Kanye West: Bound 2
Second example of a music video that I am going to be looking at the music video of Kanye West's Bound 2 which is a single off his sixth studio album of Yeezus but the genre of music that the artist does make for his audience is Hip-Hop. When this music video came out on 19th November, the reception that it got from audience and critics were mixed because the lyrics of the music wasn't linking with the visuals which it is linking to the one of Goodwin's 6 features so it made it more confusing for the audience to understand what is happening in the video but in a way when he is riding on the dirt bike, it is showing that he is arrogant as the artist is reforming his image or there is possibility that he is portarying an fake image which it is common use in music videos to create the hyper-reailty for the audience to believe it.
Conclusion
The question that is still unanswered is there an over-reliance on the green screen/FX in music videos which I believe that it is used today because it wants to show the artist is trying to be more creative and artistic when it comes to using the green screen or even the special effects but sometimes, this can be overused to the point that it becomes ineffective.
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