Analysis
of eight music videos from 4 different genres
The whole
purpose of making a music video is not only to make money through the single
that has been released by the major artist but also to give a very good
representation while portraying a message that is gives meaning to the song.
Also it is promoting their music that artist has released for the tended target
audience as they are trying to get more recognition and in a way to advertise
their album that is getting or been released for the audience.
Future-Blood
On the Money (Hip-Hop/Rap)
The track of
Blood On the Money is Hip-Hop/trap track where it is off the album of Future’s
third studio album called DS2 but this song was not released as a single but
instead it was released as a music video and the producers were Cassius Jay,
Zaytoven & Metro Boomin produced the whole of the track.
Visual
Presentation: The lyrics that the artist of Future is reciting to the listener
of the music is that he is earning his so called money by doing dirty deeds by
getting someone murdered and selling drugs in the dangerous neighbourhoods but
in the music video, himself and his crew are attending a funeral of dead
relative and it showed how this person and his body getting dumped over a
bridge but there is a plot twist which in the night, Future and his producers
of Metro Boomin and DJ Esco go back to graveyard where the coffin is and opens
up to find money inside of it instead of the dead body.
In this
screenshot from the Blood on The Money music video, this is mid-shot of the
covered man while being tied to a chair where he is shaking in fear as there is
a bright light that is approaching him which the audience can tell that he is
on train tracks.
In this
screenshot, towards the ending of this music video there is shot of Future’s
producer of DJ Esco landing into a coffin that is filled with money which is
the main plot twist of the video because the audience would think that the dead
person was buried inside but they show what happened to both of the dead
bodies.
Narrative:
This music video was both narrative and performance-based as there was
flashbacks of how this person died which was getting run over an oncoming train
while being tied up to a chair where his face was covered, his body getting
dragged by unknown person in the dark which he sets it on fire to get rid of it
and the dead body is getting thrown off a bridge.
Performance
features: The performance features within the track of Blood On the Money
features the Atlanta producers of Metro Boomin (Leland Tyler Wayne) and DJ Esco
where both of them are producers for Future but they do appear as guests
because they do not perform any vocals at all.
Sound: The
most of the music video is non-diegetic as the editors did slow down the pace
of the clips so the lip-syncing would be able to match with the actual audio of
the track although at the beginning of the music video, there is diegetic sound
when there were vocals from Future being heard.
Age Group:
The intended age group for this type of Hip-Hop music is around the ages of
sixteen to eighteen.
Arctic
Monkeys-Do I Wanna Know? (Alternative/Rock)
This single
of Do I Wanna Know is a rock track by Arctic Monkeys where it was based off
their fifth studio album called AM where it was released back in September 2013
and this track was released as a single in June of that year.
Visual
representation: The whole meaning of this song is that the lead singer of
Arctic Monkeys called Alex Turner is portraying himself is an obsessive lover
to this girl where he wants her to open up her feelings including his while
being in a relationship together.
Idea behind
the video: The whole idea behind this music video was that it was abstract that
is meaning that it was creative and imaginative rather going with narrative or
performance based at all so they used amination with the use of imagery being
used like, for example: they had waveform throughout the most of the music
video before it got more interesting towards the end of it.
Sound: The
sound within this music video is non-diegetic so the waveforms for the most of
the video would be in sync with the actual audio of the track.
The
Weeknd-Can’t Feel My Face (R&B)
Visual
Presentation: The meaning of this track is where the lyrics by the artist of
The Weeknd is talking about this drug that he is taking for his personal use
while trying to referring it to woman as it is painful to take because he is
making music for the industry so he can impress the listeners and his fans at
the same time.
In this screenshot from the music
video, the camera shot of mid-shot of the lighter in the air that has been
thrown by the unknown man towards the artist of The Weeknd where he is
performing. He was about to smoke inside the nightclub until he has second thought
and decides throw at The Weeknd but the artist was looking at him in couple of
the clips so this could be the devil in disguise to keeping working in the
studio rather entertain his own fans.
Performance
features: The performance features of this video has cameos of males and
females who are acting the audience of dancing and watching the artist (The
Weeknd) performing in front of nightclub.
Sound: The
sound within this music video is non-diegetic because the clips of the artist’s
lip syncing matches with the actual audio of the track but there is no diegetic
sound being heard at all.
Intended age
group: Since the genre of this track is Pop, the intended target audience will
be majority young teenagers listening to this track and artist itself so the
age gap will between 13-19 years old.
Kendrick
Lamar: Alright (Hip-Hop/Rap)
Visual
representation: The visual representation of this extended Alright music video
by Kendrick Lamar where the meaning behind it is that after the track 6 of U on
To Pimp A Butterfly which lyrically he is talking about depression when his
friend died in hospital after being shot in his hometown of Compton and his
dark thoughts of loving yourself, this track is giving him hope and keeping his
confidence high rather than low by saying ‘We gon’ be alright’ by believing in
God to get rid of his pain and struggles while highlighting the police
brutality against black people in the United States of America.
In this
screenshot, around the 4:00 and 4:05 minute mark there is panning where the
artist of Kendrick Lamar is lip-syncing to the camera while having a crowd
behind enjoying in with him. For this single, it is showing that the small
communities within the neighbourhoods are united rather being disjointed from
different places in the United States of America since this track is positively
and hope for different races by saying the hook ‘We gon’ be alright’.
Performance
features: During this music video, there is cameos appearances from Ab-Soul,
Schoolboy Q and Jay Rock who are part of TDE (Top Dawg Entertainment) including
Kendrick as well which they were in a car where four LA police were carrying.
Also there is a feature from Pharrell Williams where he is on the hook for the
track saying ‘We gon’ be alright’.
Sound: There
is non-diegetic sound within the music video because Kendrick’s lip syncing
within each clip is matching with the actual audio of the track and some audio
from a different track of U which is on to Pimp a Butterfly as well including
Alright where Kendrick is screaming in pain and anger. But at the beginning of
the music video you can hear diegetic sound like, for example: you can hear a
gun being fired by one of the LA policemen, glass of beer getting smashed into
a wall which gets broken into pieces.
Intended age
group: Since the track belongs to the genre of Hip-Hop, the intended target
audience would be teenagers who are between the age of 13-26 years old and who
are into the likes of Kendrick, Drake, J Cole, Kanye West, Chance The Rapper,
Logic, Big Sean etc.
Muse:
Resistance (Alternative/Rock)
Visual
representation: This music video of Resistance is about where someone is
recording a tour with the band performing in a stadium in the capital city of
Spain which is Madrid in front of their fans but in terms of the lyrics being
said in the audio is simple for the listener which the whole meaning of the
track is that it is about the romance between two people and about love being
crossed any boundaries when it comes to religious beliefs.
In this screenshot around the 1:20 to
1:23 minute mark, this camera shot that is being used here is a long shot of
the band playing in a concert in front of thousands of people in a stadium
within the country of Spain but in the capital city of Madrid.
Performance
features: Within this music video, the band is consisting of Matt Bellamy,
Chris Wolstenholme and Dominic Howard but there is no featuring artist within
the track and also, they are performing in front of a lot of people in a
stadium by using live instruments like, for example: guitar, bass and drums
were being played by them. So I can definitely say that the public had been
waiting to go in to see them live so I can guess that these people are a fans
of the band.
Sound: The
type of the music sound that is being used in this music video is non-diegetic
as the footage has been recorded in the concert is in sync so the band cannot
hear the track at all otherwise it will be diegetic.
Age Group:
Since this track’s genre is Alternative/Rock, it would say that the target
audience who are bands like, for example: Muse, Coldplay, Imagine Dragons, Red
Hot Chilli Peppers or even Foo Fighters could be around the age of 13-30 year
olds.
Bryson
Tiller: Exchange (R&B)
Exchange is
one of the singles that was released from Bryson Tiller’s first debut studio
album called TRAPSOUL which it was released back 2th October 2015 and he became
one of the breakout stars of 2015 where it was good year in which there was
music getting released from all genres like, for example: Hip-Hop, Pop, R&B,
Alternative etc.
Visual
representation: This music video is about the past relationship that Tiller and
ex-girlfriend where it shows of how both of them met together and it developed
before they broke up but towards the ending of the music video, they do get
back together after meeting up on a top of a mountain.
In this screenshot which this is a
clip from the music video ‘Exchange’ by Bryson Tiller where from the 1:13 to
the 1:23 minute mark it is showing how Bryson Tiller and his new girlfriend met
for the first time so it is establishing to the listener and audience who are
watching this music video that from that point on, they have been in a
relationship before breaking up with one other.
Performance
Analysis: In this music video, it is starring Bryson Tiller which he is the
main actor of the whole thing but there is a guest of a mixed-race and good
looking woman who seems to be an ex-lover to the Louisville singer in the
video.
Narrative:
The whole narrative of this music video that has been released by the artist is
both performance and narrative-based story of nonlinear being mixed in together
to make more interesting for the viewer to watch rather it being boring and
dull but the reason why it is both of these types of narrative as there is some
parts of the video where the main artist is lip-syncing to the camera and
including the fact that there are flashbacks to show the past of what happened
between the relationship between the artist and his girlfriend.
Sound: The
sound that is being heard within the music video is non-diegetic as the
different camera shots that are getting shown to the viewer is in sync with the
audio of the track as well with the shots with Tiller lip-syncing the vocals
that he is singing.
Age Group:
Since this track of Exchange by Bryson Tiller is an R&B/Pop genre, the
target audience is intended for young teenagers of mainly girls between the age
of 13-19 years old.
Gun N’
Roses: Welcome to the Jungle (Rock)
This track
was released back in October 27th 1988 in the United Kingdom after a year their
first album called Appetite for Destruction was released to the public in July
21th 1987 and was well-received by music critics and including new fans who
just starting listening to the band for the first time.
Visuals:
This music video is about exploring the dark side of city while trying to a
reach for fame in their life which in for a case for the band, the city that
are talking about in their lyrics of the song is Los Angeles as they were
living in Sunset Boulevard around 1985 where they described as a ‘hell.
Performance
Analysis: In this music video, there is appearances from the whole of the rock
band like the vocalist Axl Rose, lead guitarist Slash, rhythm guitarist Izzy
Stradlin, bass player Duff McKagen and drummer Steven Adler where they are seen
performing in a concert in front of people.
Sound: The
sound is that being used in the video is non-diegetic as the vocalist of Axl
Rose is lip-syncing to the vocals of the track to the camera while the band are
also playing the actual track where they cannot hear it at all.
Age Group:
The intended age group for the target audience who are into the genre of Rock
music and are into artists like AC/DC, Aerosmith, Bon Jovi, Black Sabbath,
David Bowie, The Beatles, Jimi Hendrix or even Iron Maiden are most likely to
be around the age of 13-50 years old.
B.B King:
The Thrill Is Gone ft. Tracy Chapman (Jazz)
Visuals: The
whole meaning of this track is that the main artist (B.B King) is remembering a
relationship that that he was previously in but his wife seems to have died and
he is trying to move on from that past relationship and the proof of this is
where around 2:00 and 2:04 minutes into the music video as he is checking into
a local hotel and he opens up the briefcase, he has a photo frame of his wife.
Performance
Analysis: The whole music video has the main artist of Jazz artist and musician
of B.B King with the featuring artist of Tracy Chapman where this single
appears on his fifth album called Deuces Wild that was released in 1997.
Sound: The
type of sound that is being used in this music video is non-diegetic because
both of the artists are lip-syncing to the vocals that is being said in the
actual audio of the single.
Age Group: The intended age group of this song is most likely between the age of 24-70 as there are going to be fans that like jazz music are into the artists like B.B King, Louis Armstrong, Nat King Cole etc.
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