Homework for the history of music videos (1A)

Homework

For this report, I am going to be talking the history of music videos of when it started being made and how it has changed over the years during the musical eras which does include including the budget categories in terms of what how much it costs in make one depending if you are an major or independent artist and how music videos are monetized.

History of Music Videos

A music video is a short feature film where the main artist is utilizes the hype-reality that it gives an illusion to the viewer of the song where they are in that sort of fake reality that is getting created by the main artist in terms of the narrative and setting that is set up

1930's-Jetpack

The music video of Jetpack by the band Batcat where within the video there is use of animation rather than lip-syncing being used at all which it is common to see today's promo. The actual song was recorded by the use of gramophone but the main reason why this was innovative during this period of history for music video is because it was considered to be the first to be made by the artist and it was performance based than having the conventions that is seen in music video.

1940's-Nat King Cole

The next music video that I am going to be looking at is Frim Fram Sauce by Nat King Cole where there is a use of lip-syncing and live performance compared to Batcat's Jetpack in which, animation was the main focus as the band were traveling in outer space. This is important as a music video because there is a use of hyper-reailty within this video when the artist is playing the piano on the screen but the camera shot goes back to him sitting on the chair and lip-syncing. Also during the use of hyper-reality, it had got the audience into a world that they are with the artist on the screen but when the camera shot went to the artist sitting on a chair around a lot of people in the cafe, it had got them back to the reality if what is happening.

1980's-Micheal Jackson

The music video of Thriller by the famous Micheal Jackson was made back in 1982 where during that period, there was a start of MTV (Music Television) in 1980 which it is innovative part of this video even though the band of The Buggles's Video That Killed Radio Star was released first under  MTV. Also, the artists from all different genres of music had to make a music video in order to complete in the music industry with others or would less known by them or even the general public that are into the artist's way of making music.

Post-era

During this period of music videos, it was becoming even more common that the video are the following the promo's conventions like lip-syncing, choreography and having some edits of montage being used to make more for the viewer but not only that, it has evolved of using creative ideas as well. An good example of this is Gangnam Style by Korean artist PSY where the reason why this video was innovative is because he was promoting himself more rather than the visuals presentation being seen in the video due to the dancing that he did which it allowed it to go trending on social media and worldwide as well but it did allow the people to get to know the genre of Korean-Pop a little better by looking on the internet.

                           
Budget Categories

When it comes to planning and making a video, there is a difference between an low and big budget music videos where it is depending on it is major artist or an independent artist within the music industry. Normally with an low budget music video, the independent artist would mainly use a single camera to film of the whole video which they are filming outside but if they want to use the studio for Chroma Key effects (green screen), then they would need to pay more money to use it. With a big budget music video, the major artist and the filming crew are able to film in expensive places that the  independent artist cannot do at all but the artist will need to pay off of the whole crew when it is done depending on the success of the video.

How music videos are monetized?

When it comes to putting your music video onto YouTube, there are different ways of making money off your video like for example: You can put in ads into the video by having different major sponsors so it gets a little bit more of views as the average of per views is 25 which you will make $1 but not only that, you can promote the single of the track via linking an iTunes by putting it down in the description box below the video that the viewer is seeing.