Self-produced Artist: Nav (FSA 1.1-Task 1B)

In my opinion, music videos are used to promote the artist's image and the reason why this is because the audience will have hyper-reality real life relationship into the artist that are into which they listen but however, it is used to promote the artist itself rather the audience as they believe that the artist live that type of lifestyle in real life.

Nav-Ten Toes Down

Image

The image that is being seen in this music video is telling the audience that the artist is dedicated to making music by being on the grind although it is going to be a long road until he gets notice and more popular so he will get more respect than he getting at the moment but not only that, he wants to show the fans of his music of where he grew up in Toronto, Canada and wants a girl to stay by his side at any cost   

Budget and production value

The budget/production value of this music video is probably around the low budget of £25 grand or even less than that because since he is a unsigned artist, Nav will need to manage his finances  to certain extent that he has enough money to make a music video so he can promote himself further to indie (independent) or even major labels if they notice that he got potential to get into the music industry to make high quality music for his fans to hear in the near future.    

Synergy and Product Placement

The type of Synergy is placed in this video where in the YouTube description box, there is links to Nav's YouTube account where his fans to go and subscribe to his channel, his Instagram account which you can follow him, his Soundcloud which is where he uploads his music for his fans to hear for the first time and his twitter account as well. Not only that, there is a link of the director's Instagram account which you can follow him and contract him so someone can ask him to direct their music video that they have planned to make.    

Audience they are appealing to (size and types)

The type of target audience that the unsigned artist of Nav is trying to appeal is to teenagers and young adults who are really into Hip-Hop and underground music who are around the age of 13-28 years old because the audience will probably want to listen something different rather the mainstream and independent music that is getting made and heard today but since he is unsigned artist, people may not know this artist well as much so the fans of him already will need to spread the word in the streets or even on social media for them to check out this artist.  

Strategy used to get attention or to promote

The strategy that the unsigned Nav uses in this music video to get attention is around the 0.57 to the 1.03 minute mark where he is sexuality portraying the girl in the way that she looks beautiful and has got beauty at the same time which he does not want her to go to other guys as he wants her to stay with him since he feels that she is baddest girl who is got compared to others.            

Monetisation of outlets

With an unsigned artist like Nav compared to a independent and major artist of Arctic Monkeys and Miley Cyrus, he will get the rest of money that is made on YouTube rather than having to get 10% of the money that the artist earns from an indie or major label because no indie or even major label has not signed him yet that allows to give all of the money made to the label.