3.4-Task 2A: Opportunities of Idents

For this report of task 2A within the unit 32 of designing idents for television, I am going to be looking at the opportunities of having an ident for a television channel by giving detailed explanation into my reasoning.

1) Creation of corporate identify

One of the first opportunities that I am going to be talking about in terms of having an ident for a television channel is the creation of corporate identify where it is created on the on-screen graphics. The main reason why it is highly recommended as a opportunity is because not only that it does communicate the aims and value of any television channel, it will allow the ident become well known so the target audience will be able to recognize who are watching on the screen so the channel will grow to be popular and be known wider in the country but, if the channel doesn't have an identify then it will be impossible for this to happen and the audience will switch off from the channel. Like for an example: the idents by BBC One that was released back in 2006, their identify at the time was circles because it was able to be recognisable because it was being consistent with the idents so the audience will know who they are watching on the television channel.

    

2) Branding of content

The second opportunity of having an ident is branding of content. This is known as a opportunity because the channel is known for broadcasting the different programmes although some broadcasters do incorporate some of the footage from a popular programme into the ident so it does notify the viewers (target audience) have to go and watch it on any particular channel since it does own the broadcasting rights to the programme like for example: for this BBC One ident that was released in 2015, it has incorporated some footage from the television show of EastEnders.

3) Creation of tone

Third opportunity of having an ident is the creation of tone through the on-screen graphical elements on the television screen. The reason behind as to why this is an opportunity is because, the idents which has been made by the designers for the channel needs to set off the right tone so it does appeal and target the audience in a successful way which it can be done by using different effect, editing techniques or even the actual style of it. An example of a ident that has a tone is Channel 4's ident back in 1986 where the feeling which the audience will get is nostalgia since the idents has reworked by the broadcaster.

4) Appealing to target audience

The fourth opportunity of having an ident is appealing to the target audience. The reason why this is an opportunity for the broadcaster is because the ident needs to appeal to them in an persuasive way so it does persuade the audience to stay and keep on watching the channel more rather than becoming a fan of another channel so the ident would need to be creative and artistic which will interest them but it would need to reflect the different programme that have an genre. A good example of an ident that is appealing to the target audience is E4's Hotel which was released back in 2007 although the main reason why it does appeal to the audience of youths as it is creative and artistic so it does grab their attention.

5) Encouragement of brand loyalty

Finally, the fifth opportunity of having an ident for which I am going to be talking about is the encouragement of brand loyalty. The main reason why this is an opportunity is because the channel need to make sure that the audience stays and watches their programme by giving them snippets of the upcoming shows so it does grab their attention and the viewers for the broadcaster will grow further. A good example of an ident that does create an encouragement of brand loyalty is Channel Five's Celebrity Big Brother because the voiceover announces that this show is going to be shown next week and by doing that, it does build the audience's expectations of what the programme is going to be like.