Task 3A-Creative Ideas: Suite of Idents (Sky Sports-Evaluation)

For this director's commentary evaluation for this unit 32 of Ident Production, I am going to be analysing the suite of idents of the channel of Sky Sports since we are targeting the audience of men who are 16-34 years olds so we are not met to target an other target audience like for example: ABC1 Woman.

Continuity of Design

For the continuity of design within the ident for the channel of Sky Sports 1, this ident had live-action with an effect of slow motion being used in here so it gives off that in the moment feel to it although we could have even used animation or stop-motion which is the common feature that is used in most idents today.

Theme

In terms of this suite of idents for the channel of Sky Sports 1, the main theme of this ident for the channel of Sky Sports are Blood, Sweats and tears.

Tone

For the tone of this particular ident that is within the suite of idents of Sky Sports, it is very motivational and meant to be aspirational because it will allowed the audience to be inspired to go and do some sports in general.

Brand Identify

In terms of the brand identify of these suite of idents, it is meant to be uplifting and inspiring for the audience watching for this suite of idents for the channel Sky Sports.

Purpose

In conclusion, the main purpose of this ident for the channel of Sky Sports is that there is an concept and rebrand to it because if we had to change the name of the channel, then it is possible that ourselves will not have an audience to try and promote the content and channel itself so by rebranding the channel, it will attract them to come and watch the channel more so the television viewership will go up.

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