1) Typography
The first limitation of having an ident for a television channel is typography. The reason why this is an limitation is because since this is used for the logo of the broadcaster, it maybe difficult to find the right one which match the channel's tone in a way since it is sending an message to the target audience. An good example of an ident that could problems with the Typography is the BBC Three Ident of the outro back in 2008 where you can see the wording of 'three' has changed as before it was in capitals lettering so the channel is now targeting at an youth audience, informal and a laid-back channel since the broadcaster may change the whole identity of the channel.
Since I have found an example that has a good use of typography, I found for another example that doesn't have a good use of typography which was Blobs for the BBC Three channel that was before this ident was shown back in 2008. The main reason why this ident didn't work at the time was because the BBC logo is not shown towards the end of the ident so the audience does not know what channel they are watching and they could switch off and change to another channel although there is a 'THREE' being shown in this ident.
2) Size
The second limitation of having an ident for a television channel is Size. The reason why this is an limitation as the size of the TV screen will affect the quality of the image that the ident is trying to convey to the target audience since you will have limited amount of the TV screen to work with although, if you have the correct size of the screen of the television then you will be able to fit the ident into the screen. In this example of the BBC Four's office argument ident, you can see that the sizing of it is correct placed so the audience who are watching at home can what is happening but if the sizing of the screen wasn't correct at all, then the audience will have a hard time of finding out the whole purpose of the ident.
3) Colour
The third limitation of having an ident for an television channel for which I am going to be discussing about is Colour. The main reasoning why this is one of the limitation of an ident is because, you need to pick a set of colours (safe colours) for your ident so it can be saturated during post-production of making the ident but the broadcaster cannot pick all of the colours since it will not look nice when it getting shown to the audience but a good example of colours being used here is Channel 4's Tokyo ident back in 2004 although, this broadcaster and the BBC (British Broadcasting Corporation) does have guidelines to use different sets of colours to choose from rather picking all of them.
A set of colours that the BBC One and Channel 4
The fourth limitation of having an ident for an television channel is Aspect Ratio. The reason why this is one of the limitation of an ident is because, nowadays people have wide televisions that have an 16:9 ratio in which the picture looks better instead of it being cramped up together like it was back in the past where television (a box) had 4:3 ratio like for this example of the BBC One ident in 1997 has black bars within the ident so people during this time may had 'box' television to watch the content that is provided by the broadcaster.
5) Resolution
Finally, the fifth limitation for which I am going to be talking about of having an ident for a television channel is Resolution. The reason why it is an limitation for the ident is because the pixels within the ident while it is being shown on television channel to the audience, it would need to be pixelated since there are four different resolutions from standard-definition to Ultra high-definition televisions like: 144p, 480p, 720p (60 frames per second), 1080p and right up to 4K when it the rendering process does begin for the ident although it will depend on what type of television that the audience has.
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