For this task of four, I am going to be selecting one ident from an channel which is being promoted to an target audience and going to be answering some questions which are relating to the ident that is getting analysed by myself.
The defintion of an ident is where a television channel is identifying themselves by making a short video which can last up to 5-40 second long so it does showcase their logo to the people who are watching it on television when a tv programme is about to start.
In terms of having an ident to showcase their logo on television, there are two purposes of having an ident which are having an sense of branding and identify at the same time for the broadcaster of the channel that is getting watched by the audience. The reason why an ident needs an sense of branding mainly because they need to have their own logo so the target audience to become familiar with it and style of the channel as well but, another reason why it needs a identify as the target audience can find out easier who the channel that they are watching on television.
For the brand identify of the ident, this can be done through by showing their own logo on televison to the audience to remind them who are watching clearly on the screen but it also needs to include the name, design and slogan as well to make it more effective so it sells to the people who are watching at home.
http://theident.gallery/player.php?id=SKYSPORTS1-2014-ID-MCFC-1
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